Irene ontwerp Graphic Design & Communications

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Book: Dynamic Identities, How to create a living brand. Available now, BIS Publishers

September 2012

– dynamic, identity, book, generative, BISPublishers, living brands

Book available now! You can get it here: http://www.bispublishers.nl/bookpage.php?id=221

I just finished compiling a book on Dynamic Identities. It is a visual book that looks into design systems for brand identities that are alive, meaning that they are not static but dynamic. That they can change and generate new versions based on a variable input, varying from predetermined input to external data.

The cover has a lenticular effect with identities that chancing from one version to an other while moving the book in your hands. I have given a lecture on the topic ar Graphic Design Festival Breda 2012

For inspiration and pollination on this topic, go to the Facebook page that I use as a blog:

https://www.facebook.com/pages/Dynamic-Identities/343110245712721 And feel free to comment on any posts, and add on new links to inspiring work. Don't forget to like it! :)