Nuna is a brand for innovative high chairs and buggies. The market for baby products is characterized by a high degree of uniformity in both product offerings as in brand perception. Almost every brand appeals in his profile on the same positive emotions around children. Nuna however shows that parenting has two sides: children are often sweet and cute, but just as often not.
For their new product at the time, the buggy, we developed a series of images of children in recognizable, but for parents often stressful situations. The images are combined in the campaign with short texts that contrast with the situations shown. In this slightly humorous way situations are shown where parents can identify with both sides of this reality.
Created at Dietwee