The Webshop Studio gives online content to retailers in the fashion industry. I designed an identity system for them that is timeless yet flexible to move with all kinds of trends. So to say: a ‘little black dress’ with trendy accessories.
A database will be created with images of colors, structures, materials and patterns. These can be uploaded in the given grid in the open file. Each time a new composition can be made to match a certain project, event, blog or simply a trend.