I help ambitious organizations and start-ups to innovate and create unique brands. I am a researcher, a storyteller, and a designer, that can supply the full package from research to strategy to design & implementation of your identity.

Expert on Dynamic Identities. My research has been published and sold over 7000 copies, and translated in Japanese.

Also founder of Happy Whatever, a card label with a collection of cards designed as personal mementos and keepsakes.


Essay: Designing identities for living organisms

Fifty years ago, a brand was just a single mark that made the brand recognisable and set it apart from the competition. Now a brand has become a platform, a place of exchange, an experience that arouses an emotional attachment. Brands need to constantly adapt to their fast-changing environment in order to survive. They become living organisms.

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