Author Archives: irenevn

Little black dress with trendy accessories

Lately I have been very busy creating great new identities for beautiful companies. One of them is The Webshop Studio. The Webshop Studio is specialized in online content production, creating branded content that engages, educates and motivates your customers. Mostly they work for retailers in the fashion industry. I designed an identity system that is timeless yet flexible to move with all kinds of trends. So to say, ‘a little black dress’ with trendy accessories.

Verh!p is born, pass it on!

THE baby clothing brand for modern and conscious parents is about to be born. I was the lucky one to be chosen to work with them on their strategie and identity design. Next to the identity, I also designed the website, packaging and even the overall print pattern. Take a look at the portfolio case or at their page here.

New identity for Wedding photographer

The Love Monkeys Club is born, and out to caputre your love! Geared up with a new identity, these wedding photographers are ready for the comming wedding season!

learning code

I’m currently learning the basics of code with Processing. At the moment I am experimenting with the variable of the position of the mouse. :)

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Currently working on…

Currently I am working on two new and exciting projects: A new identity and a website for a dynamic place! Keep you posted!


Essay: Designing identities for living organisms

Fifty years ago, a brand was just a single mark that made the brand recognisable and set it apart from the competition. Now a brand has become a platform, a place of exchange, an experience that arouses an emotional attachment. Brands need to constantly adapt to their fast-changing environment in order to survive. They become living organisms.

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