Out of lack of sources on the topic of Dynamic Identities, I decided to research the topic and create a book about it. I collected many examples of Dynamic Identities made across the world, analysed them and categorised them into different chapters and wrote an assey on it. The book is the first actual book on the topic and is used by many designers as inspiration on how to create a living brand. Sold over 7000 copies and translated in Japanese.
Published by Bis Publishers
Created in 2012
