How To Grow
How To Grow is an online platform for the creative industry. Here creatives can find tools and information, and share their knowledge, about how to grow, in the broadest sense of the word. Grow in knowledge, in skills, but also financially and perhaps in size of the company.
We were asked to come up with a name and a suiting identity. Because the platform is set up as an online toolbox, we wanted to keep it simple and playful. Everyone can use the ‘ingredients’ of the platform to build their own outcome. Building blocks are simple shapes that, by interaction, together can form each time different things. Learning in a playful way how to grow. The name ‘How to Grow’ emphasizes two things. The ‘How to’ part, which implies that the platform can teach you, and secondly off coarse ‘Growth’ in its broadest sense. In use we can also finish the scentence each time with a different ending. For example ‘How to double your capacity’ or ‘How to get the most out of Illustrator’. This can be well used in titles of coarses or tools. The combination of the building blocks together with the capital ‘Times New Roman’ provides the playfullness, while still having a serious look.
At the time of creating the identity, the platform was still in full development. Therefore the actual platform content was still very unclear. For this reason we only created a blog and a newsletter where the style was implemented. The intention is that the platform will be very clear and playful, using the building blocks and the ‘how to’ as a style element that comes back.